In the Publish method drop-down list, select Web Deploy Package.

In the Package location box, enter the path to where you want the package to be created, including the .zip file name; for example, c:\temp\<projectname>.zip.
As an alternative, you can click the ellipsis to open aSelect Package Location dialog box.

When you select a folder in the Select Package Location dialog box, the package name is set to <projectname>.zip by
default.

In the Site/application box enter the name of the IIS site and application that you intend to install the package to. This value can be overridden when you install the package.

If you enter an application name without an IIS web site name, the package is installed in the Default Web Site location (unless you override this value when you install the package).

If the project that you are deploying is an IIS web project, do not specify the same web site and application name as the project's web site. If you do, some of the project files might be overwritten during deployment.

Click Next.

In the Package section of the Settings tab, choose the build configuration to deploy.

You normally deploy a Release build. A Debug build is less efficient and less secure and is typically selected only when you are deploying to a test environment and you want to debug in that environment.

(For the other publish methods there is also a Remove additional files at destination check box on the Settings tab. You specify this option when you install
the package, not when you create it. Therefore, the check box is absent from this tab when you select Web Deploy Package as the publish method.)

Configure database settings by using the information in the Configuring Databases in the Settings Tab section in How
to: Deploy a Web Project Using One-Click Publish in Visual Studio.